Marketing & Strategy
I’ve worked on public health, food services, retail, and other clientele in crafting strategies for short and long term campaigns for social channels and websites. This included Instagram, TikTok, LinkedIn, and Facebook.
Strategies included competitor social audits, content and calendar creation, post templates, working on SEO keywords, email marketing, metric tracking, and creating custom Instagram giphy stickers.
Tools
Figma
Canva
Mailchimp
Google analytics
Notion
Skills
Creating digital assets - images, videos, graphics, flyers
Writing and editing blog posts
Drafting and publishing newsletters with custom templates
Creating best practice guides for clients